Welcome to our A2 Media Studies project - creating a promotional package for a new film. '10-'11

Monday 19 July 2010

Snow White Tale of Terror (1997) teaser trailer deconstruction


The trailer begins in a typical fairy tale way (slow motion, dream like, Prince on white stallion).
After anchorage explains that it is based on the fairy tale Snow White, the music becomes more dramatic and scenes more disturbing, showing it to not be a typical fairy tale.
It mostly features music rather than dialogue, although there is some voiceover in extracts from the film towards end which vaguely summarises the film- it explains that someone is trying to hide/ escape from someone who makes it clear they are trapped.
There is much more screaming towards end, juxtaposed with calmness of voiceover which enhances the meaning of the screaming- she's screaming suggesting she needs help but the calm voiceover suggests that she will not get it.
Lots of clips featuring falling connotes the audience will fall into the deepness of the film and shows that it is much more dramatic and dark than the Disney version of the fairy tale.
The emphasised symbols parallel to the actors names zooming towards the screen emphasises them, although they do not appear for very long and aren't widely known. However, the audience are shown which actor plays which character because there is a short clip of a close up of each character before the corresponding actor's name is shown.
The sudden closeure of the hands after the shot of 'Snow White' is shown reveals to the audience that she is in trouble, but provokes intrigue in the audience because it is a close up so they cannot see her surroundings and therefore are inclined to watch the film to find out more.
The sudden change back to light, twinkley music and the anchorage enhance how this film is not similar to the cartoon version while the black background shows it is a dark and mysterious version. The swirly, white writing contrasts with this idea and supports the happy cartoon version but, as there is more black on the screen, does not suggest it is a particularly happy film.
The music box playing at the end has creepy connotations as it is related to children yet the film clearly features death, represented by the blood running accross the screen. This relates to the fairy tale because Snow White was said to have "lips as red as blood", also the black carriage, trees and horses at the beginning and the snow relate to her "hair as black as ebony" and "skin as white as snow"- these three colours are the only ones that appear in the opening sequence of the film. Also, the title is written in the same white, swirly writing as the anchorage enhancing the fairy tale theme. Above "Snow White" is, in more sincere font, "the Grimm Brothers'" which enhances that it is based on the fairy tale Snow White, which they published in the 19th Century. The film features the dark aspects which were once present in fairy tales, again setting it apart from most other adaptations in its relation to the original.

This trailer is a teaser trailer because it has not much voice over, briefly and vaguely outlines the narrative and has fast editing with parallel music.

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