1.Convention of gore. The 1957 movie The Curse of Frankenstein shocked audiences by showing blood and gore in colour and teenagers loved it.
2.The main attraction became the torture and mutilation of young beautiful women with Herschell Gordon Lewis who is said to be the inventor of gore.
3.After the success of “Halloween” it came a typical convention to have teenage characters, as they became the recognised target audience. Films such as Friday the 13th, Don’t Go In the House, Prom Night, Terror Train, He Knows You’re Alone, and Don’t Answer the Phone were all released in 1980. – known as “slasher films”.
4. Another convention that progressed over time was the notion of a “final girl”. For example A Nightmare on Elm Street, Halloween5 , Friday the 13th VIII: Jason Takes Manhattan, The Descent and Final destination3
5. “The Texas chainsaw massacre” is an example of how news reports have become a convention of horror to add a realistic aspect to the narrative.
6. The film “Scream” directed by Wes Craven identifies the key codes and conventions of horror such as you may not survive the movie if you have sex, if you drink or do drugs or if you say "I'll be right back.” Since these have become classic conventions comedy takes have exploited these obvious traits in horror such as the film “Shaun of the dead”. As such horror presently tends to steer away from obvious conventions to complicate the story line and make it seem more original.
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