Benefits and constraints of horror and British drama

Horror
Benefits:

• Low budget
• Often dark scenes so fewer lighting problems
• Popular with teenage audiences
• Can use quick flashes for effect so perfect continuity is not essential
• Don't necessarily need a lot of actors so it is easier to coordinate

Constraints:

• Can look tacky/ poor quality/ obviously low budget
• Can be hard to find a suitable location
• Hard to create a unique storyline
• Need to find appropriate actors which could be difficult

British Drama
Benefits:

• Setting- we're already in Britain!
• Gripping, high action

Constraints:

• Need lots of people and a range of cultures
• Continuous shots- could present continuity problems
• The higher level of action would be hard to film (fights, driving etc)
• Generally set more in the north than the south, so would present travel and accent issues

This research shows that it will be easier for us to promote a horror film rather than a British Drama.