- Functionality
- Speed
- Legality
- Access
- Typography- range, styles
- Aesthetics
- Artistry
- User-friendliness
- Clarity/ layering
- Purpose
- Fan base
- Information process
- Attention to detail
- Verbal expression
- Animation
- Destictivness
- Quality of predictive research (design, user preferences, content)
- Where the strengths are
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