Final Typography design

We combined our two typography ideas to create a final typography for our poster, website and teaser trailer. We kept the "scrawl" like effect to mirror the gothic elements in our film and kept the tree "Y" to make the connection to our tree shots in the trailer.

Typography research

http://www.alwayswatching.net/features/great-scenes-television-and-film-told-using-only-typography
This website tells famous and classic films ONLY through the use of typography and sound. I thought this would be brilliant for research.

I thought "The fight club version" was the most effective. It was the particularly engaging with the use of animation. The use of script and diegetic sound is flawless, and having no visuals heightens the sound and entices the viewer's imagination. The lettering becomes more broken up with "splattering" effects, which imitates the use of graffiti, to reflect the voice over. Different colours are used for different characters so that the conversation is clear and easy to follow. Different font sizes are also used to dramatise certain words.

Typography research - Tim Burton

Tim Burton Typeface

Although Burton's films all have different typefaces, the style is always unique and recognisably Burton.

The "Sleepy Hollow" typeface is given a personal touch through the impression of handwriting. Yet, it has a distinctive Gothic sense. This is made apparent through the use of black and the jagged/slasher like motions that the letters create. The typography further imitates the use of calligraphy ink, thus creating a historic notion about the film.

The "Nightmare before Christmas" typeface is a lot more restrained than "Sleepy Hollow". It nonetheless has a distinct link to the film. The type is less horror related to conform to a child audience.The lettering, although not Gothic, does have a quirky feel to it, remaining recognisable to Burton's style of film. Again, the use of calligraphy is used, to make the film feel historic and original.

Typography possibility

This typography idea was completed on serifdrawplus8. It is similar to Tim Burton's style of gothic black type, and feels more personal to our teaser trailer. The symbol of the tree links with our forest shots, and satifys horror conventions.