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| Progeny's tag line is 'Hush little baby, don't sat a word'. This is an effective tag line because there is a child featured in the poster as the main image. Because of the way the child is positioned and dressed, she looks sinister which puts an edge on the simple nursery rhyme line and gives it a scarier feel. The line is also relevant to the film because it is the main song in the trailer, so the poster and trailer are clearly linked. |
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| Insurgence's tag line is 'sometimes it's better to be left in the dark'. It is a good tag line because it reveals the film has a literally dark narrative, which can also be seen from the night vision style image. However, it is quite long so not particularly catchy . |
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| Seventh Heaven's tag line is 'the hangover you'll never get over'. This is a good tag line because it is clearly related to and implies the narrative of the film being focused on alcohol. However, it is also quite long- tag lines should be short and catchy. |
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| This is a sketch for the Thick Skin poster. Although not the final product, it has been decided that the tag line will be a quote from the teaser trailer. This is a good idea because it directly links to the film and people will rememeber the line when they watch the film so are likely to repeat it, promoting the film. This would not work for our poster, however, because we have little dialogue and it is all 'help!' and 'get me out!' so wouldn't work very well. |
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